When we told you that you can soon expect the advertising industry to get creative when it comes to advertising cannabis, we didn’t really think about the current state of the ad industry. Fortunately, ADWEEK was on the case, and we liked their take so much that we wanted to share it with you.
As it turns out, they’ve done a lot of the legwork that goes with researching the effects of keywords in culturally sensitive issues such as marijuana. According to their report, Google and Twitter aren’t ready to open up their advertising lines to the ideas of legalization. At least not quite yet. As it turns out, these social media and search engine giants, which lend themselves to being advertising giants as well, have opted out of permitting pot shops to show their skills on available ad space. Additionally, app stores from companies like Apple have restrictions against permitting these types of businesses to showcase their stuff, too. Although it could still take a while for the rules and regs to make their way from a gray area to a black and white business model, those business owners that are in the industry have been finding ways to get creative on their own.
There are certain celebrities that have been known to announce their personal affinities of marijuana. We’ve told you about a few of Miley Cyrus’ antics, and Lady Gaga has been no stranger to ganja. It seems only fitting that celebs that regularly make hemp headlines will find their way into money-making ways when it comes to marijuana. Snoop Dogg (Lion) is certainly no newbie to the plant, and presumably, he’ll be cashing in big in the future of marijuana advertising. He’s already started making his name in the industry, and has been doing so for quite a long time, so it only makes sense that he’ll continue when the cash pot (pun intended) cultivates in the advertising industry.
In the meantime, Colorado may have been the best place to start the ball rolling. Despite certain restrictions in the world of advertising, Coloradans love living locally. For the most part, advertisements need not apply because word-of-mouth and grassroots efforts are appreciated in the Centennial State.